Buying Expired Domain
Thousands of domains expire daily.If you are buying any expired domain then always check PA/DA of them and try to grab a domain with DA 25+.
Google AdSense ban with AdSense Sandbox Checker .
Check backlinks free using seoprofiler
Most of the expired domains are spammed with Chinese backlinks.Check this with aHrefs.
Remember an expired domain is filtered based on its metrics. Most people use Page Rank. Some use Moz Domain Authority, while others use Majestic Seo Trust Flow. However, one thing that you need to know is that every single metric can be manipulated. It is easier to manipulate some (DA) and tougher to manipulate others (TF), but relying on a single metric is a fallacy. So be careful when you are choosing an expired domain.
Using Expired Domain
Now you have bought a good, premium expired domain. You can use it in the following ways-
1.301 Redirect-One of the best way to use the expired domain to get juicy links. We will discuss this case in detail.
2. Private Blog Network-I don’t recommend.
3. Flip it for Profit-Chances are you will not make money. Premium expired domains are kept by Registrars for their own profit. Do not buy Expired Domain if you want to flip for profit.
4. Build Authority Site-you can build a site around your expired domain and get the ranking from the past authority of that domain.
What is 301 Redirect
A 301 redirect is a permanent redirect from one URL to another. 301 redirects send site visitors and search engines to a different URL than the one they originally typed into their browser or selected from a search engine results page.
It is like providing your forward address when you are moving to new place.So when you move your website from one URL to other,you always want that your visitor reaches new url even when he search for old url.Technically we call it 301 redirect.
A redirect is a way to send both users and search engines to a different URL from the one they originally requested. – Moz
A 301 redirect is key to maintaining a website’s domain authority and search rankings when the site’s URL is changed for any reason. It easily sends visitors and search engines to a different URL than the one they originally requested — without having to actually type in a different URL.
In HTTP protocol status code for redirection is 3.The other status codes for redirection are 300,302,303,307 and 308.
301 is for permanently moved (redirects permanently from one URL to another passing link equity to the redirected page).
301 redirect to root domain
Use expired domain with High Link Equity with site of the same category.Google claims that a 301 redirect passes 99% of the link juice to the new URL
301 redirect can be done in three ways
1.Registrar Level-The name server of your website and expired domain should be same.Go to advanced DNS of expired domain and add the url of exixting website where you want redirects.Easy and best method,at no cost.
2.Redirection-In CMS like wordpress,you can use redirection plug to redirect one by one url of old website urls of expired domain.
These are two simple methods without touching .htaccess file.